About OutLash Beauty Boutique
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Born in
Calgary.
Built by
Passion.

Our Story

"From a single lash bed to three boutiques — and a community we're proud to call ours."

13+ Years of Beauty
3 Calgary Locations
1 Vision

How We Got Here

From a single lash bed to three locations

2012
It began. Jessica started offering lash services from her personal space — a single bed, a singular focus.
2016
First boutique opened in Inglewood, Calgary. Lash extensions, lifts, and brows — all under one roof.
2018+
Expansion. OutLash grew to three locations across Calgary: Victoria Park, South Trail, and Montgomery.
Today
A full beauty ecosystem. Lashes, brows, cosmetic tattoo, waxing, and skincare via SkinLAB — all in the same space.

OutLash started as one artist's dream. In 2012, Jessica Lapuz began offering lash services out of her personal space, just a bed, a passion, and a belief that beauty services should feel personal and exceptional.

What followed was years of craft, community, and growth until OutLash became one of Calgary's most trusted beauty destinations.

What We Believe

Our Values

Values Section
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Beauty is Personal

We don't do one-size-fits-all. Every client gets a consultation, every service is customized, and every appointment is about you — your goals, your features, your confidence.

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Excellence is the Standard

We use only the highest quality products and equipment. Our artists are trained to the OutLash standard — and that standard is non-negotiable, regardless of which location or tier you choose.

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Community is Everything

OutLash was built in Calgary, for Calgary. We're proud to serve this city and the people in it — whether you're a first-timer or a client we've known for years, you belong here.

What Sets Us Apart

We're not a generalist salon. Every aspect of OutLash, from our team to our services, is thoughtfully designed to deliver an exceptional experience.

Our artists aren't generalists. While we offer a range of services, each service provider specializes in their field. From your first appointment, you're matched with a certified lash or brow artist based on your goals — and they get to know you, your goals, and what works for you.

Tiered Expertise We offer both Lash Artist and Senior Lash Artist pricing, so you can choose the experience level that fits your needs and budget. Every artist on our team is trained to the OutLash standard — the tier reflects seniority and demand, not quality.

One Roof, More Services OutLash and SkinLAB operate side by side at each location. That means your lash artist and your skin therapist are in the same building — and your beauty routine can actually work together.

Founder of OutLash Beauty Boutique in Calgary - Jessica Lapuz

Meet the Founder

Hi, I’m Jessica Lapuz, founder of OutLash Beauty Boutique. Like many of you, I started with a simple idea—and a passion for beauty that goes beyond the surface. What started as a vision to bring expert lash services to my community has grown into a space where beauty, confidence, and individuality come together.

At OutLash Beauty Boutique, we specialize in professional lash services designed to help you feel your best—whether you’re getting ready for something special or simply showing up for yourself. From classic sets to bold, volume lashes, every service is customized to enhance your natural beauty in a way that feels effortless and empowering.

But we don’t stop at lashes. We also offer a curated range of beauty services to help you look and feel radiant from every angle. Whether it’s brows, skincare, or another glow-up moment, our goal is to bring out your confidence in a space that feels welcoming, inclusive, and all about you.

My vision has always been simple: to create a space where you feel seen, supported, and stunning—because beauty shouldn’t feel intimidating. It should feel personal.

Thank you for being part of this journey. Together, let’s celebrate your individuality and bring out your best self.

—Jessica Lapuz